Fife Whisky Festival Blog

Our malty musings...



Published on: 7/01/19 by Justine

Unless you are from Mars and haven’t lived here, on Earth, for very long, if there’s only one Scottish single malt whisky that you’ve heard of, we’d wager that it’s Glenfiddich.

That’s probably because Glenfiddich is the number one best selling single malt Scotch whisky in the world with sales of 1.22 million cases in 2017.

GlenfiddichIn times past, when everyone was drinking blended Scotch whisky, Glenfiddich is an (if not the) example of how marketing raised awareness of single malts to become a category in its own right.

Initially marketed in the United Kingdom and the United States in the 1960s, it was also marketed in Sweden by the second half of that decade. The rest of, what was then, Western Europe followed together with Canada and Australia.

By the late 1960s and early 1970s, demand for Glenfiddich whisky was extremely high and, as a result, 16 new stills were installed at the distillery.


Although the whisky was generally considered to be around the 8 to 10 years old mark, the 8 years age statement was removed in the 1970s for the non age statement label of Special (Old) Reserve. It wasn’t until 2000 that an age statement reappeared; this time it was 12 years and, with its triangular shaped bottle, has become one of the most recognised whiskies in the world.

Be sure to head over to the Glenfiddich stand to chat to Mark who will be pouring not just the 12 year old single malt but also a number of other expressions in this distillery‘s range.